My Role
User Researcher - Qualitative Analysis, Surveys, User Interviews, Contextual Inquiry, Insights mapping, Strategy definition
Timeline & Status
12 weeks
Overview
Beautiful Minds Foundation is an initiative by the alumni of School of Planning & Architecture, New Delhi to sponsor students developing personal interests beyond the field of architecture, by providing a chance to work on a sponsored project with industry mentors.
I had the privilege to work under the mentorship of Amit Saxena, Principal UXR at Amazon Kindle.
My Project
How can we reimagine the book purchasing experience for literature lovers in the era of e-commerce?
HIGHLIGHTS AT A GLANCE
Identifying emerging behaviors in Indian bookstore industry by evaluating experiences of Indian consumers in Physical and Digital Bookstores
10+ Bookstore Visits
Photographs
Project covered under NDA, please reach out for additional information.
Contact me
IMPACT & LEARNINGS
Some key takeaways
Research extends beyond interviews
Active listening for rich qualitative insights
I discovered active listening and asking open-ended questions helped me identify patterns and derive actionable insights.
Adapting Research Methods
Challenges in recruiting diverse participants and conducting remote research taught me the importance of adaptability. I learned to be flexible and utilize online platforms when face-to-face interviews were not possible.
Synthesizing Findings to Drive Impact
Analyzing qualitative and quantitative data, I identified patterns and extracted insights. Creating persuasive reports and presentations helped me communicate research value and drive evidence-based decisions, recognizing the importance of storytelling.
Other Projects
